This topic has an enormous amount of material if I were to get into every detail of how to build a mailing list.

So what I want to cover are the main topics and the steps involved from start to finish.  It will then "try" to post more content on each of the steps involved to help break it down even further.

OK,

Before I get into the steps required, I am going to "assume " that you have a reliable hosting account and a "VERY" reliable autoresponder service.

If you do not have the above you will need to get them, but you can wait till you are ready to start building your list if you would like.

If you want to get the  necessary tools now I put up a page that will help you get everything needed here:

Tools Recommendation here (opens in a new window)

OK, now that you are setup and have your tools in hand……

Okay so its time to select a niche market that
you can build your huge, profitable list with.

Step 1 – Selecting your Niche

Okay so its time to select a niche market that you can build your huge, profitable list with. You will want to evaluate your niche markets, and then see what other email marketers are offering, then investigate what your prospects are interested in and how you can offer useful information that is catered towards their requests.

Just a word of advise You will want to focus on markets with longevity so that you will be setting up your lists for long term profitability.

You should analyze the market that you are considering focusing on for the following criteria:

- Does it consist of people who are likely going to solve their problems quickly, leaving little reason to
stay subscribed to your list?

- Is your market based on a passing fad, rather than stable trend?

For example, I would say a long term list building campaign would be a market such as the weight loss industry, where
people are always going to struggle with their weight (That’s just a given), and even those who temporarily lose weight may still  feel they benefit from your information and guidance.

Step 2 – Creating Your content

Now that you have determined what your niche is and what their needs are, you can start writing some content that is directed towards their needs.  You should stick to just giving good solid content in the very beginning but you can then start to "whisper" some subtle links for information they may need etc.

You should have some of this content prewritten before you start attracting prospects, but you can continue to write more as people start signing up. (It will evolve)

Step 3 – Creating A lead capture page

In this section of How to Build a mailing List we will Talk about squeeze pages

A squeeze page is a very basic web page that features your opt-in box and autoresponder code. This is where potential subscribers enter in their name and email address to be added to your list.

You want to focus on keeping your squeezes pages  simple, and avoid posting any external links or complicated navigation bars, in fact, squeeze pages should consist of a single page that prompts your visitor into subscribing to your list, eliminating any distractions or chance of your visitor being distracted  by anything else.

There are important aspects to this page that you will  want to keep in mind, including:

Punchy Headline – Just like a headline to a sales page,  you need your squeeze page to capture your visitor’s  attention and prompt them into action. Your headline should be written so that you are able to keep them  on the page long enough to subscribe, while your  secondary headline should feature one of your major points of interest.

Body – With squeeze or landing pages, you should typically keep the body text to a minimum, describing only the highlights and benefits of subscribing to your  list as well as a brief overview of what your subscriber  can expect to receive once a confirmed member.

The body text of your squeeze page should be brief but descriptive. What this means is that you need to cut down the amount of text featured on this page, yet still highlight what it is that you are offering and what your subscribers
will receive.

Step 4 – Setting up the Whole System (an overview)

In this section of How to Build a mailing List we will talk about the whole system.

I find up till this point people are usually following along nicely and understand everything, but when I try to explain the backend part of the process I usually lose people very quickly.

Basically you could send prospects to your Squeeze page and then directly to a generic thank you page after your autoresponder has collected their information.

But you would be leaving a lot of money on the table if you did things that way (and I see many people doing just that)

So I took the blueprint from a complete list building product that I sell and you can view the complete process from that blueprint.   you can view a larger image from the actual page here:

How to build a mailing list

Step 5 – Attracting Prospects to you

In this section of How to Build a mailing List we will Talk about attracting prospects to you

In this modern world which is chocked  full of direct marketing  and advertising, everyone is trying to grab their prospects attention with loud, and aggressive methods which actually turn them off. I find what works best actually is to what I call whisper, or give gentle nudges.  This is where you give content and make legitimate suggestions.  Sometimes when people are used to hearing yelling and shouting, if someone whispers everyones turns and listens.  You should try it sometimes. (It has a place and a time, Sometimes you need to shout but knowing when to whisper can be very effective )

You can advertise your Lead capture Page using any form of advertising, and what will work best for you will determine the niche that you are in

So now that I have "Shown" you how to build a mailing list, the next step is to actually put this into action ans setup your own system

If you want more detailed information than this, I have an email series specifically on List building that you can subscribe to here: This covers many other topics and also the topics covered here in much more detail.

Also if you have your research done and are intersted in the Internet marketing Niche, or some Niche withing internet marketing I suggest that you have a look at the complete System I have that is already done for you including Giveaway material, sqeeze pages, One time offers, Followup emails the whole nine yards!  View It here

Resources:

Complete List Building System in the IM Niche    Click Here

Free series on How Build A profitable list - Click Here

Tools to setup your own list – Click Here

The above  video shows you how you can get ranked on the first page of google in the organic search results in a matter minute to hours.  This is just one of the small things that I do to drive thousands of free visitors to my websites.

This little trick can get you all kinds of free traffic from google.

Watch the video, and put this into action.   **Hint- you can get creative with this and get much more traffic from it!

Get More Videos from Jason Rushton sent to your email absolutely FREE!

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gauranteed.

Sorry it is over 20 mins, but I just couldn’t make it any shorter.

Hang in there though and watch it through because I promise you will thank me for it.

*NOTE*  The resource links are below the videos:

Fast Track Your Success

Start With Team Bob Yeager and  with GVO today!

Team Bob Yeager Website

Team Bob Yeager Blog

There are a few thing when setting up these campaigns that you need to watch out for if you are new to Adwords, and I point out what these are in the video.

Grab a refreshment and click play!

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Actually one limitation to this software is that you have to use the firefox browser.  I know that some would say that every internet marketer should be using firefox anyhow, but the fact remains that there are still alot of people who are reluctant to switch their browser.

As far as free PPC keyword research tools go I really like this one, and I use it the most because it is right there every time that I open up my browser.

You can grab a copy of PPC Web Spy for free HERE

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He has just announced that the new Deadline is March 15, 2010

YES, Give me WEST  and the TITANIUM Package NOW! << Click Here

Team Bob Yeager Website << Click Here

Team Bob Yeager Blog << Click Here

This is a quick video to show you what a powerful combination Team Bob Yeager and GVO are for Internet Marketers.   Bob Yeager along with many other key players in the industry provide training required, while GVO provides the essential tools that every Internet marketer needs.

The training provided by Bob and the team is free for those who are GVO members through Bob’s Team.

I am a Team Bob Yeager Member myself, and if you are interested in joining the growing team just use the link below.

Click Here to get started with Team Bob Yeager and GVO  (It will only cost $1.00)

This video shows you how to create your own custom Error 404 page.  This is very important, because with out one whenever someone gets a page that is not found on your site, they will usually exit your site.  By having your custom error 404 page you can actually keep these visitors, and at the same time show them an offer.  Just for fun go to you webstats program and see how many times your error 404 page has been displayed. (It will probably surprise you!)

This course has six Modules with each module containing a video and audio file 60 – 90 Minutes Long. 

That’s over 6 hours of video.  Also with each module there is a pdf file that contains the written material for that module. 

I would encourage you to get free access to this course yourself.  The more you can learn from and listen to these guys, the more you’ll start to think like them.  I put the link below where you can sign up for free access yourself. (You should probably do this on a weekend as once you start watching the videos, you won’t want to stop!)

>> CLICK HERE To Get It FREE<<<

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 If so, I can personally guarantee that you are not alone…. but in fact are in the same situation as the majority of other internet network marketers.

Bob Yeager has been providing personal training to myself and some other fellow internet and network marketers every Tuesday, at 2:00 EST and 7:00 EST.  Bob Yeager is the creator of the WEST program, that he teaches and charges $87.00 per month for.(It’s a steal at that!)  Bob teaches his students the best and latest tactics unlike most of the other so called Gurus who only teach you what they don’t use anymore.

Join me on his next live webinar, where he will teach you how to be more successful while marketing online.  The thing about Bob is that he emphasizes not pushing your product or business but rather building relationships.  Building relationships may sound easy but believe me not many people get it right.  I know I thought I was doing it right, but he quickly pointed out my mistakes.  At first I felt a little embarrassed, but after that feeling passed I was glad that this was pointed out so that I could start doing things the right way.  Building relationships takes a bit more time up front, but it’s in the long run that it pays dividends.

If you would like to join me on the next live webinar just fill out the form below.  And I will email you with details on how you can join in.  This is absolutely FREE and is not a membership of any kind.  Just casual internet marketing training you will not be pitched on anything.